Published On: Sat, Jul 15th, 2017

Juicero to cut staff, drop price of its juice bag presser below £200

Enlarge (credit: Juicero)

Note: The Juicero sadly isn’t directly available in the UK, though you can sometimes pick up US imports on Ebay.

According to a letter to employees sent today, Juicero CEO Jeff Dunn allegedly called for a “strategic shift” at the company that would involve cutting 25 percent of staff and dropping the price of the press to under $ 200.

Juicero found itself in the Silicon Valley limelight in April, when Bloomberg reporters got ahold of one of the company’s high-end presses and found that they could, by hand, squeeze a considerable amount of juice out of the proprietary juice bags that are designed to work with the appliance. That left many to question what the juicer, which started at $ 700 and was later reduced to $ 400 (~£400 imported), was really doing. It couldn’t press any fruits or vegetables other than what came in the juice bags (which are delivered to customers’ doors for $ 5 to $ 7 a pouch). And if you buy into the idea that cold-pressed juice is somehow healthier for you than juice from a centrifugal blender (a claim for which there is very little evidence), then that purpose seemed to be thwarted as well—the produce in several bags seemed to already be in a pulp form.

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Ars Technica UK


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