Published On: Tue, Nov 14th, 2017

Bridgestone CEO: Tiger Woods investment has already paid off for us

Tiger Woods signed with Bridgestone to play its golf balls in late 2016 after Nike decided to get out of the ball- and club-making business. Since that time, Woods has played exactly three rounds publicly. He has undergone another back surgery — this one a fusion surgery — and got a DUI for apparently mishandling some of his prescription medication. And still, Bridgestone CEO Angel Ilagan said the company is pleased with the endorsement of Woods. "The payoff has already occurred for us, Ilagan told Yahoo recently. "His endorsement value is what's really important for us. He picked our ball as the best ball out there. This is just added gravy for us if he plays. "I don't think the big-time athlete

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